We are seeking a performance-driven PPC & SEO Specialist with a strong understanding of Amazon and Walmart marketplace algorithms, advertising platforms, and SEO strategies. The ideal candidate will have a proven track record of optimizing paid campaigns and organic rankings to enhance product visibility, sales, and return on ad spend (ROAS).
Key Responsibilities
🔹 PPC Campaign Management:
Develop, implement, and optimize Amazon and Walmart advertising campaigns (SP, SB, SD, DSP, etc.).
Conduct keyword research, bid adjustments, and A/B testing to improve ad performance.
Monitor campaign performance, analyze key metrics, and provide actionable insights to maximize ROAS.
Implement and optimize product targeting, audience segmentation, and retargeting strategies.
🔹 SEO & Listing Optimization:
Perform keyword research and implement high-converting keywords to improve organic rankings.
Optimize product listings (titles, bullet points, descriptions, backend keywords, A+ Content).
Enhance brand presence using Amazon Brand Registry, Storefronts, and EBC (A+ Content).
Monitor algorithm updates and adjust strategies accordingly to maintain top rankings.
🔹 Performance Analytics & Reporting:
Track and report on KPIs such as CTR, CVR, ACOS, TACOS, and organic sales growth.
Utilize data-driven insights to continuously refine advertising and SEO strategies.
Provide weekly and monthly performance reports to stakeholders with recommendations.
Requirements & Qualifications
✔ Minimum 2 years of experience managing Amazon & Walmart PPC campaigns and SEO.
✔ Proficiency in Amazon Advertising Console, Walmart Connect, Helium 10, Jungle Scout, Data Dive, and other eCommerce tools.
✔ Strong analytical skills and ability to interpret data for decision-making.
✔ Deep understanding of Amazon/Walmart ranking algorithms and best practices.
✔ Experience in scaling ad accounts with a strong focus on profitability.
✔ Knowledge of external traffic strategies (Google Ads, Meta Ads) is a plus.
✔ Excellent communication and project management skills.