Job Description
We are Looking For ASO (App Store Optimization) Expert with 2-3 years of experience in managing and optimizing mobile app marketing campaigns. The ideal candidate should have hands-on experience in Google Ads (CPI + tROAS), Meta, Mintegral, TikTok Ads, and Google Play Console, along with expertise in AdMob and Firebase.
Key Responsibilities:
- Plan, execute, and optimize Google Ads campaigns (CPI + tROAS) for mobile applications.
- Manage and analyze Meta, Mintegral, and TikTok application campaigns, ensuring high ROI.
- Optimize Google Play Store listings using ASO best practices (keywords, titles, descriptions, screenshots, etc.).
- Utilize Firebase Analytics for app performance tracking and user behavior analysis.
- Improve app visibility, conversion rates, and downloads through A/B testing and data-driven strategies.
- Manage and optimize AdMob monetization strategies to enhance app revenue.
- Keep up with the latest ASO trends, Google Play Store policies, and algorithm updates.
- Work closely with designers, developers, and marketing teams to ensure effective campaign execution.
Required Skills & Qualifications:
- 2-3 years of hands-on experience in ASO & Mobile App Marketing.
- Strong expertise in Google Ads (CPI + tROAS) campaign management.
- Practical knowledge of Meta, Mintegral, and TikTok Ads for mobile app growth.
- Experience in Google Play Console for app optimization and keyword research.
- Deep understanding of Firebase Analytics to analyze app user behavior.
- Proficiency in AdMob monetization strategies.
- Strong analytical skills and data-driven mindset to improve ASO and campaign performance.
- Up-to-date with Google Play and App Store algorithms and policies.
Preferred Qualifications:
- Experience with play Store ASO strategies is a plus.
- Certification in Google Ads and ASO tools is an advantage.
- Ability to analyze competitors' strategies and adapt best practices.
- Job Type: Full-time