Responsibilities:
· Content Creation: Develop high-quality, engaging content across various formats including articles, blog posts, social media posts, videos, infographics, and more.
· Research: Conduct thorough research on industry-related topics to generate ideas and ensure accuracy of content.
· Content Planning: Collaborate with the marketing team to develop content calendars and strategies aligned with company goals and target audience interests.
· Editing and Proofreading: Review and edit content to ensure clarity, consistency, and adherence to brand voice and style guidelines.
· SEO Optimization: Optimize content for search engines by incorporating relevant keywords and best SEO practices to improve visibility and ranking.
· Content Distribution: Coordinate with the marketing and social media teams to distribute content effectively across various channels to maximize reach and engagement.
· Content Performance Analysis: Monitor and analyze the performance of content using analytics tools to identify trends, gather insights, and optimize future content strategies.
Qualifications:
· Bachelor’s degree in relevant field (communication, design, etc.)
· Proven experience as a content developer, content writer, with strong portfolio
· Exceptional writing, editing, and proofreading skills with a keen eye for detail and grammar.
· Creative thinker with the ability to generate innovative content ideas that resonate with the target audience.
· Proficiency in SEO principles and best practices to optimize content for search engines.
· Excellent communication and collaboration skills with the ability to work effectively in a team environment.
· Knowledge of analytics tools such as Google Analytics to track and measure content performance.