Job Description
We are seeking a skilled and detail-oriented Content Writer with a minimum of 1-2 years of experience in crafting technical SEO optimized and PPC-driven content. This role requires a proactive individual who can research and write high-quality content while ensuring it adheres to SEO best practices and drives paid search traffic. The ideal candidate will be comfortable writing for various platforms, including blogs, websites, and social media, while collaborating closely with the marketing and design teams.
Key Responsibilities:
- Content Creation: Write SEO-optimized and PPC-friendly content for blogs, landing pages, ads, and other digital platforms to increase online visibility and conversions.
- Technical SEO: Ensure content is keyword-optimized for search engines, using best practices to improve search rankings and visibility.
- PPC Campaign Content: Develop compelling ad copy that is tailored to PPC campaigns, aiming for higher click-through rates and cost-effective results.
- Research: Conduct thorough and accurate research on industry topics to produce relevant, high-quality content. Stay up-to-date on SEO trends and PPC strategies.
- Engagement: Write creative and engaging content for social media platforms that resonates with target audiences, encouraging interaction and brand awareness.
- Collaboration: Work closely with the marketing team, SEO specialists, and designers to align content with overall campaign strategies.
- Analytics: Track content performance and suggest improvements based on data-driven insights.
Requirements:
- Minimum of 1-2 years of experience in content writing with a focus on SEO and PPC-driven strategies.
- Proven ability to write technical and optimized content for both SEO and PPC campaigns.
- Strong research skills and ability to identify credible sources for information accuracy and relevancy.
- Excellent written communication skills, with a knack for creating engaging and compelling content.
- Experience in social media content creation, with an understanding of platform-specific best practices.
- Ability to work collaboratively in a fast-paced team environment.
- Knowledge of SEO tools like Google Analytics, SEMrush, Ahrefs, or similar is a plus.
- Familiarity with PPC platforms like Google Ads, Bing Ads, or social media advertising is highly preferred.