Job Description
We are looking for a passionate Content Writer to join our team. In this role, you will be responsible for creating compelling content that engages the audience, drives brand awareness, and supports our marketing goals. Having expertise in blog writing, web copy, social media content and ad content.
Responsibilities:
- Develop and manage content calendars for social media platforms and blogs.
- Write engaging, on-brand copy for social posts, blog writing, captions, and storytelling pieces.
- Develop content strategies that align with brand goals, target audience, and platform best practices.
- Collaborate with the marketing team to plan campaigns and promotional content.
- Research on competitors, trends and audience insights to guide content ideas.
- Ensure all content maintains a consistent voice, tone, and messaging.
- Optimize content for readability, engagement, and SEO where applicable.
- Track content performance and recommend improvements based on data and engagement.
Requirements:
- 6 months to 2 years of experience in content writing, especially for social media and blogs.
- A firm grasp of brand storytelling, marketing strategy, and audience engagement.
- Ability to plan and structure content calendars independently.
- Solid understanding of digital marketing, including trends and platform dynamics.
- Creative mindset with excellent writing, editing, and proofreading skills.
- Familiarity with Canva, Adobe, Capcut, or other content planning tools.
- Experience in content strategy and campaign planning.
- Self-motivated, deadline-driven, and able to manage multiple projects.