Job Description
As a Digital Marketing Manager at Douxl Technologies, you will be responsible for planning, executing, and optimizing data-driven marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will work closely with cross-functional teams to ensure our marketing strategies align with business goals and deliver measurable results.
Key Responsibilities:
- Develop, implement, and manage performance marketing campaigns across channels such as Google Ads, Facebook, LinkedIn, Instagram, and other paid media platforms.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis to optimize campaign performance.
- Monitor and analyze campaign metrics (CTR, CPC, CPA, ROAS, etc.) to identify areas for improvement and maximize ROI.
- Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages that resonate with target audiences.
- Manage budgets effectively, ensuring optimal allocation of resources across campaigns.
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing.
- Provide regular reports and insights to stakeholders, highlighting campaign performance and actionable recommendations.
Qualifications:
- Bachelor’s degree in CS, IT, Marketing, Business, or a relevant field.
- 3+ years of proven experience in performance marketing, digital advertising, or a similar role.
- Strong expertise in managing paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and data visualization tools.
- Solid understanding of SEO, SEM, and conversion rate optimization (CRO).
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills, with the ability to work in a fast-paced environment.
- Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are a plus.
Why Join Us?
- Competitive salary and benefits package.
- Opportunity to work on exciting and challenging projects.
- A collaborative and creative work environment.
- Opportunities for professional growth and development.