Job Description
Key Responsibilities:
- Design and execute a robust digital marketing strategy that enhances brand recognition and increases website traffic.
- Manage and optimize the company’s digital platforms, ensuring they effectively generate leads and improve the customer journey.
- Lead the execution of digital marketing campaigns across SEO/SEM, social media, email marketing, and display advertising.
- Monitor and report on campaign performance, utilizing data-driven insights to refine and optimize digital marketing efforts.
- Drive innovation by brainstorming and implementing new marketing tactics to fuel business growth.
- Collaborate with creative teams to ensure a consistent brand voice and messaging across all channels.
- Stay informed on the latest digital marketing trends, tools, and best practices, integrating them into the company’s marketing strategies.
- Lead and mentor the digital marketing team, fostering a culture of continuous learning and performance improvement.
- Adapt marketing strategies in response to industry changes and evolving customer behaviors.
Required Qualifications:
- Bachelor’s degree in Marketing, Digital Technologies, or a related field; a Master’s degree is preferred.
- Proven experience as a Digital Marketing Manager with a solid track record in developing and executing successful digital marketing campaigns.
- Strong expertise in digital advertising, SEO/SEM, social media marketing, and digital analytics.
- Hands-on experience managing SEO/SEM, social media, email marketing, and display advertising campaigns.
- Proficiency with web analytics tools (Google Analytics, Omniture) and marketing automation platforms.
- Creative problem-solver with experience identifying and engaging target audiences through innovative digital marketing strategies.
- Strong communication skills, capable of presenting complex marketing strategies and results to senior stakeholders.
- Skilled in landing page optimization, user funnel analysis, and lead generation.
- A passion for staying up-to-date with the latest trends and best practices in digital marketing.
- Demonstrated leadership and team management abilities, with experience guiding and developing a digital marketing team.
Skills: Digital marketing strategy, SEO/SEM, web analytics, social media marketing, campaign management, email marketing, Google Analytics, marketing automation, team leadership, target audience engagement, content management, data-driven marketing, landing page optimization.
- If you’re a passionate digital marketing expert who thrives in a fast-paced environment and is eager to take your career to the next level, apply now! We can’t wait to meet you!