Job Description
The Digital Marketing Specialist will be responsible for creating and implementing effective marketing strategies that leverage AI-powered tools to optimize lead generation. The ideal candidate will have a deep understanding of digital marketing trends, advanced knowledge of AI applications, and a proven track record in developing data-driven campaigns.
Key Responsibilities:Lead Generation:
- Develop and execute targeted digital marketing campaigns to generate high-quality leads for the company.
- Utilize AI tools to identify, analyze, and target potential customers.
Campaign Management:
- Design and manage multi-channel marketing campaigns, including email, social media, PPC, and SEO.
- Monitor and analyze campaign performance to maximize ROI.
AI Integration:
- Leverage AI technologies for predictive analytics, customer segmentation, and personalization.
- Implement AI-powered chatbots and virtual assistants to enhance customer interactions.
SEO and Content Strategy:
- Conduct keyword research and optimize website content to improve search engine rankings.
- Develop AI-enhanced content strategies to engage target audiences.
Data Analytics and Reporting:
- Use AI-driven analytics tools to measure marketing performance and generate actionable insights.
- Create comprehensive reports on lead generation, conversion rates, and campaign effectiveness.
Collaboration and Innovation:
- Work closely with the sales team to align marketing strategies with business goals.
- Stay updated on emerging digital marketing and AI trends to keep the company ahead of the competition.
Qualifications:Education:
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
Experience:
- 3+ years of experience in digital marketing with a focus on lead generation.
- Proven expertise in leveraging AI tools and applications for marketing purposes.
Skills:
- Advanced knowledge of digital marketing platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
- Hands-on experience with AI tools (ChatGPT, MidJourney, Jasper, etc.) for campaign optimization.
- Proficiency in analytics tools (Google Analytics, Tableau, or similar).
- Excellent understanding of SEO, SEM, and content marketing strategies.
- Strong communication, analytical, and problem-solving skills.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with cutting-edge AI technologies.
- A dynamic, innovative, and collaborative work environment.
- Professional development and growth opportunities.