🚀 We're Hiring: Google Ads & Meta Ads Specialist
Company: Core Edge Solutions
Location: Gulberg, Lahore (On-Site)
Experience: 1–3 Years (Preferred)
Employment Type: Full-Time
Timings: 8 PM- 5 AM
Working Days: Mon- Friday
Job Overview:
We are looking for a skilled and results-driven Google Ads & Meta Ads Specialist to join our digital marketing team. The ideal candidate should have hands-on experience managing paid advertising campaigns across Google, Facebook, and Instagram, with a strong focus on generating quality leads, increasing conversions, and maximizing Return on Ad Spend (ROAS).
Key Responsibilities:
Google Ads Management
Plan, launch, and optimize Google Search, Display, Shopping, Performance Max, and YouTube campaigns.
Conduct keyword research and competitor analysis.
Optimize ad copy, bidding strategies, budgets, and landing pages.
Monitor campaign performance and improve conversion rates.
Meta Ads Management
Create and manage Facebook and Instagram advertising campaigns.
Develop effective audience targeting strategies, including custom and lookalike audiences.
Conduct A/B testing for ad creatives, copy, and audiences.
Manage retargeting campaigns and optimize lead generation and sales performance.
Tracking & Performance Analytics
Work with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Set up and monitor Meta Pixel and Conversions API (CAPI).
Track key performance metrics, including CPC, CTR, CPL, CPA, and ROAS.
Prepare performance reports and identify opportunities for improvement.
Requirements & Qualifications
1–3 years of practical experience in Google Ads and Meta Ads.
Strong understanding of PPC and paid social advertising.
Expertise in keyword research, audience targeting, and campaign optimization.
Hands-on experience with GA4, GTM, Meta Pixel, and conversion tracking.
Strong analytical, problem-solving, and reporting skills.
Ability to manage advertising budgets and optimize campaign performance.
Good communication skills and a results-oriented mindset.
Preferred Qualifications:
Google Ads or Google Analytics certifications.
Meta Certified Digital Marketing Associate.
Experience managing e-commerce or lead-generation campaigns.
Previous experience handling and scaling international advertising campaigns.
What We Offer:
Competitive salary package.
Performance-based incentives.
Professional development and career growth.
Collaborative working environment.
Opportunity to work on international advertising campaigns.
Interested candidates can share their updated CV via LinkedIn or apply directly.
If you have the skills to create high-performing campaigns and deliver measurable results, we'd love to hear from you!