WE’RE HIRING | HEAD OF E-COMMERCE & DIGITAL GROWTH
Human Capital HR Solutions is hiring on behalf of its client, a growing organization in the Beauty, Cosmetics & Fragrance sector, for a commercially driven Head of E-Commerce & Digital Growth.
📍 Location: Karachi
💼 Department: Sales & Marketing
👤 Reporting To: CEO / Director
📌 Experience: 5–8+ Years
What makes this role different?
We are specifically looking for an e-commerce leader who can demonstrate measurable business results — not just digital marketing experience.
Candidates should be able to demonstrate their impact through actual figures around:
Online Revenue Growth | ROAS | CAC | MER | Conversion Rate | AOV | Profitability
Key Responsibilities
• Own the end-to-end E-Commerce P&L, revenue, sales targets and growth strategy
• Lead and scale D2C website and marketplace sales, including Daraz
• Drive performance marketing across Meta, Google and TikTok
• Manage and optimize Shopify stores, UI/UX and conversion performance
• Improve AOV, customer acquisition, retention and repeat purchases
• Develop CRM, WhatsApp/SMS, remarketing and retention strategies
• Lead creative testing and scale high-performing campaigns
• Explore influencers, affiliates and new digital growth channels
• Lead e-commerce/digital teams and collaborate with Sales, Marketing, Supply Chain and Finance
• Track and optimize MER, CVR, LTV, CAC, ROAS and Contribution Margin
What We’re Looking For
• Bachelor’s/Master’s degree in Marketing, Business, E-Commerce or a related field
• 5–8+ years of hands-on E-Commerce / Digital Growth experience
• Proven experience scaling high-volume D2C / Shopify businesses
• Strong expertise in Shopify, Meta Ads, Google Ads, GA4, WooCommerce, marketplaces and CRM
• Experience building and scaling an e-commerce operation or department
• Strong commercial and team leadership capabilities
• Experience in Beauty, Cosmetics, Perfume/Fragrance or consumer brands will be preferred