Search Engine Optimization Specialist

Job Description

We are looking for an SEO Specialist with 2-3 years of experience who can take charge of both on-page and off-page SEO strategies from scratch. The ideal candidate should have a deep understanding of search engine algorithms, keyword research, technical SEO, link-building strategies, and content optimization to improve website rankings and drive organic growth. This role requires analytical thinking, strategic planning, and hands-on execution to enhance search visibility and ROI.

 

Key Responsibilities:

✅ On-Page SEO: Optimize website structure, content, and metadata for search engines.

✅ Technical SEO: Conduct website audits, fix crawl errors, improve site speed, and implement structured data markup.

✅ Keyword Research: Identify high-performing keywords and search trends to improve website visibility.

✅ Content Optimization: Work with content teams to ensure SEO best practices are followed in blog posts, landing pages, and website copy.

✅ Off-Page SEO: Develop and implement link-building strategies, guest posting, and outreach campaigns.

✅ SEO Audits & Reporting: Conduct regular SEO audits and track performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.

✅ Competitor Analysis: Monitor and analyze competitor websites, backlinks, and keyword strategies to stay ahead in rankings.

✅ Local SEO: Optimize Google My Business, citations, and location-based SEO for better local search rankings.

 

Requirements:

Required Qualifications:

🔍 Bachelor’s degree in Marketing, Digital Marketing, or a related field.

🔍 2-3 years of proven SEO experience with a track record of improving search rankings.

🔍 Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, and Google Analytics.

 

Must-Have Skills:

✔ SEO Expertise: Complete knowledge of search engine algorithms, ranking factors, and best practices.

✔ Technical SEO: Ability to resolve crawl issues, optimize page speed, and improve website health.\

✔ Link Building & Outreach: Experience in acquiring high-quality backlinks and managing off-page SEO efforts.

✔ Content Optimization: Ability to work with content teams to enhance search visibility.

Job Summary

  • Published on:2025-04-16 5:27 am
  • Vacancy:1
  • Employment Status:Full Time
  • Experience:2 Years
  • Job Location:Lahore
  • Salary:70000 - 100000 | PKR  / Monthly
  • Gender:No Preference
  • Application Deadline: 2025-05-31