Responsibilities
• Create, implement, and own our link building strategy
• Look for relevant websites and people to request backlinks from
• Audit the status quo of our content to identify backlink opportunities
• Perform active outreach to reach and engage potential backlink donors
• Reach out to donors through email, social media, forums, or any other channel that will help us achieve our goals
• Provide recommendations to our Content and SEO teams in how we can improve our chances of gaining high-quality backlinks
• Consistently monitor our website’s backlink profile and performance and report back to higher management
Requirements
• Experience working as a Link Builder or as an SEO professional with link building experience
• Broad knowledge of SEO, Content Marketing, and their best practices
• Extensive experience reaching out to potential backlink donors
• Ability to negotiate terms and conditions to reach a backlink agreement
• Strategic mindset that allows you to build and own an effective link-building strategy
• Excellent communication skills, both written and verbally
• Highly structured and organized in your working
• Creative mindset that allows for out-of-the-box thinking to attract backlinks in creative ways