Develop and implement comprehensive SEO strategies to enhance Xcentric’s digital presence across search engines.
Conduct in-depth keyword research and competitor analysis to guide content marketing and on-page optimization.
Identify and resolve technical SEO issues (e.g., site speed, mobile-friendliness, structured data, crawlability).
Optimize website content, landing pages, and paid search copy to improve search rankings and conversion rates.
Lead and oversee off-page SEO initiatives, including link-building, guest posting, and digital PR campaigns.
Analyze and monitor SEO performance metrics (organic traffic, rankings, CTR, bounce rate) using Google Analytics, SEMrush, Moz, and other SEO tools.
Stay up-to-date with the latest SEO trends, Google algorithm updates, and industry best practices.
Collaborate with content, development, and marketing teams to align SEO with business goals.
Manage a team of SEO specialists, providing training, support, and performance evaluations.
Work closely with e-commerce platforms (e.g., React, Next Js,) and custom development platforms to optimize SEO for online stores and custom-built websites.
Develop and execute local and international SEO strategies for clients across various industries.
Requirements:
4+ years of experience in an SEO agency or software house managing multiple SEO projects.
Proven experience as an SEO Manager, SEO Specialist, or Digital Marketing Lead with a successful track record of improving search rankings.
Strong knowledge of search engine algorithms, ranking factors, and best practices.
Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, and Moz.
Proficiency in technical SEO, including website audits, schema markup, and server-side optimizations.
Familiarity with HTML, CSS, JavaScript, and the ability to collaborate with developers on website improvements.
Experience working with content management systems (CMS) like WordPress, Magento, and custom-built platforms.
Strong analytical mindset with excellent problem-solving abilities.
Proven ability to manage and mentor an SEO team, ensuring best practices and knowledge sharing.
Excellent communication and reporting skills to convey SEO insights to stakeholders.
A degree in Marketing, Communications, IT, or a related field is preferred.