Key Responsibilities:
Develop and implement effective SEO strategies to improve organic search rankings and increase traffic.
Conduct detailed keyword research and optimize website content accordingly.
Manage on-page SEO activities such as optimizing meta tags, headers, and URL structures.
Execute off-page SEO strategies, including link building and outreach efforts.
Perform regular SEO audits and identify issues related to page speed, crawlability, and mobile responsiveness.
Monitor SEO performance using tools like Google Analytics, SEMrush, and Ahrefs, and provide actionable insights.
Collaborate with content creators to ensure SEO best practices are applied to content creation.
Analyze competitors' SEO tactics and provide recommendations for improvements.
Stay up-to-date with the latest SEO trends and search engine algorithm updates.
Work closely with web developers to ensure proper implementation of SEO enhancements.
Qualifications:
Proven experience as an SEO specialist with a track record of improving search rankings and driving traffic.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Strong knowledge of on-page and off-page SEO strategies.
Experience with content management systems (CMS) like WordPress.
Basic understanding of HTML, CSS, and technical SEO.
Strong analytical skills with attention to detail.
Ability to work independently in an onsite environment.
Excellent communication and teamwork skills.
Preferred Qualifications:
Experience in local SEO strategies.
Familiarity with paid search campaigns (PPC).
Knowledge of schema markup, site architecture, and UX/UI as they relate to SEO.