Job Description
As SEO Specialist , you will lead our SEO initiatives, ensuring best practices in technical, on-page, and off-page SEO. You will collaborate with content creators, developers, and marketers to implement strategies that maximize website visibility and performance.
Key Responsibilities
- Develop and execute effective SEO strategies to improve search rankings and increase organic traffic.
- Conduct in-depth keyword research and optimize content accordingly.
- Perform technical SEO audits, fix site issues, and enhance website structure.
- Manage off-page SEO efforts, including link-building strategies.
- Create SEO-friendly content guidelines and coordinate with content teams.
- Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
- Stay updated on algorithm changes, SEO trends, and industry best practices.
- Collaborate with cross-functional teams to implement SEO recommendations.
- Generate and present regular SEO reports, tracking progress and performance metrics.
Requirements
- Proven experience as an SEO Specialist with a strong track record of success.
- Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
- Solid understanding of technical SEO (site audits, HTML, URL structures, etc.).
- Experience working with CMS platforms like WordPress.
- Strong analytical skills with data-driven decision-making abilities.
- Excellent communication skills and ability to work independently and in a team.
Preferred Qualifications
- Experience with eCommerce SEO (Shopify, WordPress, etc.).
- Familiarity with PPC and Google Ads strategies.
- Bachelor’s degree in Marketing, Business, or a related field.