Cresset Technology is looking for Social media Executives who will be responsible for managing all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction. Researching and analyzing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Working with various company departments to promote the overall brand through social media channels.
Social Media Executive Job Duties:
Oversees all company social media accounts management
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
Audit and analyze social media presences, including digital advertising costs and returns
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Interviews hire and trains social media team members
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitors and develops reports on competitor activity within social media spaces