Responsibilities
-Perform research on current benchmark trends and audience preferences
-Design and implement social media strategy to align with business goals
-Set specific objectives and report on ROI
-Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
-Monitor SEO and web traffic metrics
-Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
-Communicate with followers, respond to queries in a timely manner and monitor customer reviews
-Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
-Suggest and implement new features to develop brand awareness, like promotions and competitions
-Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements:
-Proven work experience as a Social media manager
-Hands on experience in content management
-Excellent copywriting skills
-Ability to deliver creative content (text, image and video)
-Solid knowledge of SEO, keyword research and Google Analytics
-Knowledge of online marketing channels
-Familiarity with web design
-Excellent communication skills
Analytical and multitasking skills