The candidate must be related to the health and fitness industry himself/herself.
Develop content calendar, owning scheduling / publishing of daily content per channel
Partner closely with our Co-Founder and CEO for relevant content and storytelling moments (try-ons, brand stories, thought leadership, collaborations, etc.)
Act as channel owner for all social media channels within the organic ecosystem
Create campaign plans for business and marketing priorities, including product launches, seasonal brand campaigns and key cultural moments
Write creative briefs that give clear direction to our internal copy and design team, as well as agencies or external vendors
Participate in seasonal asset planning to ensure that unique content needs / opportunities for social are captured
Create and curate content, including photos, made-for-social graphics, post copy, video, UGC content, and more
Play a key role in our influencer marketing efforts, including identifying brand-right influencers, relationship building, reposting content and engaging with influencer posts
Own weekly / monthly / quarterly reporting on KPIs, including follower growth targets, engagement and traffic
Own all social listening efforts, including hashtag monitoring, managing social media crises, and identifying real-time marketing opportunities
Act as the subject matter expect for all content destined for publishing on social
Guide best practices for our social and conduct and present competitive research to inform our channel strategies.