Job Description
As our SMM Expert - Twitter Specialist, you will be responsible for developing and executing comprehensive social media strategies, with a primary emphasis on Twitter. You will play a pivotal role in enhancing our online presence, engaging with our audience, and driving brand awareness in the US market.
Key Responsibilities:
- Twitter Mastery: Demonstrate a deep understanding of Twitter's features, algorithms, and trends. Leverage this knowledge to create and implement effective Twitter marketing campaigns.
- Strategy Development: Develop and execute social media marketing strategies that align with overall business goals, with a special focus on Twitter.
- Content Creation: Create compelling and shareable content tailored for Twitter, keeping abreast of industry trends and ensuring brand consistency.
- Engagement and Community Building: Foster meaningful interactions with our audience on Twitter, building and nurturing a community of engaged followers.
- Analytics and Reporting: Regularly analyze social media performance metrics, providing insights and recommendations for continuous improvement. Utilize analytics tools to measure the success of campaigns.
- Collaboration: Work collaboratively with cross-functional teams, including marketing, content creation, and design, to ensure cohesive and integrated social media strategies.
Qualifications:
- Minimum of 2 years of proven experience in social media marketing, with a specific focus on Twitter.
- In-depth knowledge of Twitter's advertising platform, algorithms, and best practices.
- Strong understanding of the US market and cultural trends.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate innovative ideas.
- Proficiency with social media management tools and analytics platforms.
- Bachelor's degree in Marketing, Communications, or a related field (preferred).