Are you a creative storyteller with a passion for digital marketing? We’re on the lookout for a skilled Social Media Marketing Expert to join our team and drive engagement across platforms like Facebook, Instagram, LinkedIn, and our websites!
Key Responsibilities:
·Social Media Strategy Development: Design and execute comprehensive social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and emerging channels to achieve brand objectives.
· Content Creation and Management: Create engaging, high- quality content tailored to each platform, including posts, stories, videos, and graphics. Plan and maintain a content calendar to ensure consistent posting and alignment with marketing campaigns.
· Community Engagement: Monitor social media platforms, respond to comments, and foster conversations to enhance community engagement and customer satisfaction.
· Analytics and Reporting: Track social media performance using analytics tools. Provide regular reports with actionable insights to optimize strategies and improve ROI.
· Collaboration: Partner with internal teams, including content, design, and product teams, to align social media efforts with broader marketing and business goals.
· Trend Analysis: Stay update on social media trends, platform updates, and best practices. Identify opportunities to innovate and drive brand growth.
· Paid Social Campaigns: Develop and manage paid social advertising campaigns to drive traffic, conversions, and awareness. Optimize campaigns to maximize ROI.
Qualifications:
· 3+ years in social media management or digital marketing.
· Proficiency in social media tools, analytics platforms, and paid social platforms.
· Strong creative and storytelling skills.
· Data-driven mindset to measure and optimize performance.
· Bachelor’s degree in Marketing, Communications, or related field preferred
· Adaptable and able to thrive in a fast-paced environment.