We're looking for an experienced and results-driven 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 with 𝟯+ 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in Google Ads and Google Play Store App Marketing to join our growing team.
📌 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Digital Marketing Specialist
💼 𝗘𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲: Full-Time
🌍 𝗪𝗼𝗿𝗸 𝗠𝗼𝗱𝗲: Remote / Hybrid
🕒 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 𝗛𝗼𝘂𝗿𝘀: 3:00 PM – 12:00 AM
💰 𝗦𝗮𝗹𝗮𝗿𝘆: Up to PKR 70,000/month
🎯 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:
• Plan, execute, and optimize Google Ads campaigns for Android applications.
• Manage Google App Campaigns to drive installs, user acquisition, and conversions.
• Develop strategies to improve organic app growth and Google Play Store visibility.
• Perform App Store Optimization (ASO).
• Monitor and optimize CPI, CPA, ROAS, and campaign performance.
• Analyze campaign data using Google Ads, Firebase, and Google Analytics.
• Identify growth opportunities and improve app downloads and revenue.
📋 𝗥𝗘𝗤𝗨𝗜𝗥𝗘𝗠𝗘𝗡𝗧𝗦:
• Minimum 3+ years of hands-on experience in digital marketing.
• Strong expertise in Google Ads and Google Play Store app marketing.
• Proven experience managing mobile app acquisition campaigns.
• Good understanding of CPI, CPA, ROAS, ASO, and user retention.
• Experience with Firebase and Google Analytics.
• Strong analytical and problem-solving skills.